Calligraphy in warm studio light — Lettering in the Cloud

Thanchanok Suppasit is the artist behind Lettering in the Cloud, working across calligraphy, engraving, hot foiling, hand-painting, and watercolor lettering.

She is known as Ploy.

The work she values most began as a scrap — new watercolours tested on loose paper, a circle drawn freehand, flowers placed without a plan. The pencil marks were never erased. The circle was not perfectly round. She has kept that piece for years and has never been able to make another like it.

This is what years of practice teach. The best marks arrive without force.

Watercolour wreath with calligraphy — the piece that became Ploy's most valued work
จังหวะ The right rhythm. The right moment.

The right rhythm meeting the right moment. What looks effortless is not talent. Not a gift. It is a discipline chosen again each day.

Ploy works across surfaces most artists would not attempt. Glass, crystal, leather, metal, fabric, stone. She letters on perfume bottles, engraves on watch accessories, paints botanicals on black glass, foils on cosmetic compacts, and paints watercolor lettering on paper and fabric. The medium changes. The hand stays.

Her past work and professional experience spans luxury, beauty, watchmaking, hospitality, technology, finance and private commissions — often live, on location, on materials that permit no second attempt.

Selected past work & professional experience

Brands & Organisations

The names below reflect brands and organisations Ploy has worked with or created work for across past projects and professional experience. They do not imply endorsement or an ongoing partnership.

Luxury Fashion, Leather Goods & Apparel

Loro Piana · Dior · Prada · Balenciaga · Longchamp · TOD'S · L'Astelle · GENTLEWOMAN · United Arrows · Alo · Peaches Active

High Jewelry & Fine Timepieces

BVLGARI · Jaeger-LeCoultre · Montblanc · TAG Heuer · Longines · RADO · Orient Star · Cortina Watch · Gem's Pavilion · Matara · Social Diamond

Beauty, Fragrance & Personal Care

Clé de Peau Beauté · Charlotte Tilbury · Jo Malone · SK-II · Sulwhasoo · Estée Lauder · Rare Beauty · Sephora · L'Oréal · KATE · escentials · Vaseline · Fer à Cheval · Lamune

Technology, Banking & Corporate Services

Microsoft · IBM · JPMorgan · LSEG (London Stock Exchange Group) · Fidelity Bank · Worldpay · Trulioo

Hospitality, Retail, Home & Culture

Mandarin Oriental · Central · Vogue Thailand · Singha · ATT19 · Amber Home · Sanery · Lixil · Gelato &Co · Knuckle Olive

Private & Bespoke Commissions

Personal clients, including Thai and Indian weddings and engagement ceremonies.

Ploy leads sessions for groups of 3 to 10 — corporate gatherings, creative retreats, after-work sessions. She shares her process as a peer, not a teacher.

Participants leave with their own experience of the craft. Not rules. Not technique drills. A few hours of focused attention with someone who has done this thousands of times.

Every commission begins with a conversation.